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It’s no news to anyone that the use of the U.S. service Google Analytics (“G.A.”) in the European Economic Area (“EEA”) has become

The California Consumer Privacy Act (CCPA) is a privacy law enacted in 2018 by the state of California to regulate the way businesses all over the world can collect, use and share the personal information of California residents.

Without the banner, it would be a data-fest for these companies, and you would be bombarded with advertising material from every angle.

We have all heard the Government spokesperson and ministers saying that they are going to get rid of the annoying, pointless cookie banners that keep asking people to consent to allow cookies.

Everyone when they visit a website for the first time sees the cookie banner pop-up and either ignores it (if you can), clicks it as fast as you can, just to get rid of it or reads it to actually see what is say. 

With the acceleration of the digital working society, remote working and home working the internet has exploded and the appetite for shared data has grown to a level that regulation is finding hard to keep relevant. 

It’s 2022, and the dynamic Data Protection world has seen substantial changes in using Google Analytics (cookies) in the European scenario.

Have you a got website to promote your company or products? If yes, then you need to read this article. You need to know about the cookies used by your website and what they all do.

Since the ePrivacy Directive and the current draft of the new ePrivacy Regulation have adopted the same meaning for consent as defined in the GDPR, explicit consent is required before placing any non-essential cookies on an website users device.  It is also clear that sufficient information about the purpose of the cookie and category must be provided to the website user so they can make an informed decision whether to consent to the category of cookie or not.

No matter what size your business is if you are collecting and processing personal data the General Data Protection Regulation (GDPR) applies to you!