It is the largest fine ever issued by the French data privacy watchdog CNIL.

US retail giant Amazon was also fined 35 million euros for breaking the rules.

CNIL said Google and Amazon’s French websites had not sought visitors’ consent before advertising cookies were saved on their computers.

Google and Amazon also failed to provide clear information about how the online trackers would be used, and how visitors to the French websites could refuse the cookies, the regulator said.

It has given the tech giants three months to change the information banners displayed on their websites.

If they do not comply, they will be fined a further 100,000 euros per day until the changes are made.

In a statement published by Reuters, Google said: “We stand by our record of providing upfront information and clear controls, strong internal data governance, secure infrastructure, and above all, helpful products.

“Today’s decision under French ePrivacy laws overlooks these efforts and doesn’t account for the fact that French rules and regulatory guidance are uncertain and constantly evolving.”

Amazon said it disagreed with the CNIL decision:

“We continuously update our privacy practices to ensure that we meet the evolving needs and expectations of customers and regulators and fully comply with all applicable laws in every country in which we operate,” it said in a statement.

Read original article – https://www.bbc.co.uk/news/technology-55259602